The New Frontiers of Destination Management: : Applying Variable Geometry as a Function-Based Approach
Journal
Journal of Travel Research
ISSN
0047-2875
ISSN-Digital
1552-6763
Type
journal article
Date Issued
2014-06
Author(s)
Abstract
This study challenges the way the research community has approached issues and implemented concepts in the field of destination management. In contrast to previous contributions that deliver a particular framework, this study aims to literally deframe the construct of the destination. To this end, we propose an alternative and dynamic viewpoint for researches and practitioners that might have evolved decades ago, if the research community had not tried to constrain or reduce the pheomenon of the destination to a comprehensive and inherently static system. We identify the main problems of destination management and attempt to explain the reason for the many failures and shortcomings in practice. Building on an alternative concept, we present its applicability to the case of the durrently ongoing reform of the destination management organizations (DMOs) in Switzerland. The study has a conceptual character, although its practical relevance has been proved over the past two years.
Language
English
Keywords
destination management
DMO
variable geometry
strategic business areas
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Sage Publications
Publisher place
London
Volume
53
Number
4
Start page
403
End page
417
Pages
15
Subject(s)
Eprints ID
227053