A Vast Natural Resource Waiting to be Mined : Interview on Big Data with Moshe Rappoport
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
newspaper article
Date Issued
2014-01-01
Author(s)
Abstract (De)
With the rapid growth of social networking, sensor networks and huge storehouses of business, scientific and government information, we have access to a wealth of information. In this interview Moshe Rappoport, Executive Briefing Consultant at IBM Research - Zurich, explains the huge potential for new insights, more targeted marketing and better decision-making and outlines the future trends.
Language
German
Keywords
Interview
Big Data
Digitalisation
IBM
Future Research
Social Media
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Gabler Springer Fachmedien
Publisher place
Wiesbaden
Volume
2014
Number
01
Start page
6
End page
9
Pages
4
Subject(s)
Eprints ID
242248