European Retail Research
Series
European Retail Research
ISBN
978-3-658-05312-3
Type
book
Date Issued
2014
Editor(s)
Schramm-Klein, Hanna
Foscht, Thomas
Morschett, Dirk
Schnedlitz, Peter
Swoboda, Bernhard
Abstract
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Contents
-Self-monitoring and Fashion Retailer Choice
-Purchasing the Counterfeit
-Differentiation in Online Retailing
-Store Flyer Advertising
-Self-Service Technologies
-Retailing in Portugal
Contents
-Self-monitoring and Fashion Retailer Choice
-Purchasing the Counterfeit
-Differentiation in Online Retailing
-Store Flyer Advertising
-Self-Service Technologies
-Retailing in Portugal
Language
English
Keywords
Antecedences and Consequences from Culturally diverse Countries
Online Retailing
Retail Store Owners
Self-Scanning
Self-Service Technologies for Retailing
Self-monitoring on Fashion
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Springer
Publisher place
Wiesbaden
Volume
I
Number
27
Start page
125
Subject(s)
Eprints ID
231713