There are no simple answers
Series
Management in Action
ISBN
978-0-74947-166-8
Type
book section
Date Issued
2014
Author(s)
Abstract
A luxury good must be rare and desirable. Ideally, it should be close to unobtainable. And yet, the luxury market grows faster than most others, suggesting an ever increasing accessibility to an ever growing populace. A luxury good must be extreme among the other offerings in its category. And yet, there is something inherently relative about luxury goods, driving the definition of luxury away from the offering itself and toward a consumer's situative perspective. Although a luxury good is meant to be uncompromisingly superfluous in terms of effort and materials invested beyond any standard of responsibility, luxury and responsible managerial and consumer behavior is becoming a more and more viable combination, creating eco-conscious fashion and hybrid high-performance sports cars.
Language
English
Keywords
luxury goods
HSG Classification
contribution to practical use / society
Refereed
No
Book title
The Management of Luxury
Publisher
Kogan Page
Publisher place
London
Start page
XXIX
End page
XXXIX
Subject(s)
Eprints ID
229598