Consumers’ Reactions to Assortment Reductions and Shelf Categorizations
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
conference paper
Date Issued
2013-10-03
Author(s)
Abstract
To support customers' shopping processes, retailers should take into account (1) the assortment size and (2) the categorization of shelves.
We show in a field setting that both instruments simplify shopping processes. A combination of both shows the most positive outcome.
We show in a field setting that both instruments simplify shopping processes. A combination of both shows the most positive outcome.
Language
English
Keywords
Assortment reduction
shelf categorization
consumer confusion
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
E - European Advances in Consumer Research
Publisher
Association for Consumer Research
Publisher place
Duluth, MI
Volume
Vol. 10
Start page
342
End page
342
Event Title
Annual Conference of the Association for Consumer Research (ACR) 2013
Event Location
Chicago
Event Date
03.-06.10.2013
Subject(s)
Division(s)
Eprints ID
227113