The Effects of Shopping Goal Concreteness on Shoppers' Behavior and Inspiration in Online Retailing
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
conference paper
Date Issued
2013-07-05
Author(s)
Abstract
We reveal that shoppers with concrete (vs. abstract) shopping goals focus less on product displays, but more on user recommendations in e-retailing. Attention paid to navigation elements and product displays correlated negatively with shoppers' inspiration, whereas attention to user recommendations and low shopping goal concreteness had positive effects on inspiration.
Funding(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
E - European Advances in Consumer Research
Publisher
Association for Consumer Research
Publisher place
Duluth
Volume
Vol. 10
Start page
342
End page
342
Event Title
Association for Consumer Research (ACR) European Conference 2013
Event Location
Barcelona
Event Date
04.-07.07.2013
Subject(s)
Division(s)
Eprints ID
224269