Connected to Impress: Communication Managers and Self-Representation on Social Media
Type
conference paper
Date Issued
2013-06-21
Author(s)
Abstract
The rise of Social Media to a prime communication tool has determined a noticea-ble shift in working practices, in different fields and industries, giving rise, in some cases, to real "mediatized" organizations. With the present paper, we aim at exploring the conse-quences of this reference shift on the identity of managers, focusing on how their Social Media representation choices, usage and attitudes impact on their impression management on- and offline. Focusing on a sample of communication and PR professionals, we are capable of exploring how online personae (i.e. the different personal and work-related digital selves of managers) and their overlap influence the concretization of informal roles, and can determine processes of identity negotiation, at a personal, group and organizational level.
Language
English
Keywords
Social Media
Organizations
Identity
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Challenging Communication Research
Publisher
ICA - International Communication Association
Publisher place
Washington
Start page
40
Event Title
63rd Annual Conference of the International Communication Association (ICA) 2013
Event Location
London, UK
Event Date
17.-21.06.2013
Subject(s)
Division(s)
Eprints ID
223897