Towards an Innovative Service Development Process in the Electricity Industry
ISBN
978-3-642-38826-2
Type
conference paper
Date Issued
2013-06-11
Author(s)
Editor(s)
Vom Brocke, Jan
Hekkala, Riitta
Ram, Sudha
Rossi, Matti
Research Team
IWI1
Abstract
The electricity industry is currently confronted with regulatory and technological change that leads to fundamental transformation of the value propositions and innovation processes of enterprises. New services are one possibility to compete in the new market environment. This paper proposes a service development process for the electricity industry that builds up on existing approaches. The process model was developed by means of an embedded research framework that combines qualitative and quantitative methods in a multi method approach. A first evaluation of the process was conducted with a partner of the electricity industry in Switzerland. Potential service areas resulting from literature research, expert interviews (N=19), and an Open Space event with lead customers (N=33) build the basis for a choice based conjoint study. Potential services could already be identified in a pretest study. The paper shows that co-creation with customers and experts, enables the service innovation process.
Language
English
HSG Classification
not classified
Refereed
Yes
Book title
Proceedings of the 8th International Conference, DESRIST 2013
Publisher
Springer
Publisher place
Berlin, Heidelberg
Volume
LNCS 7939
Start page
278
End page
292
Pages
15
Event Title
8th International Conference on Design Science Research in Information Systems and Technology (DESRIST 2013)
Event Location
Helsinki, Finland
Event Date
11.-12.06.2013
Subject(s)
Division(s)
Eprints ID
224196
File(s)![Thumbnail Image]()
open.access
Name
ATT5FJJ8.pdf
Size
362.47 KB
Format
Adobe PDF
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