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Product Customization via Starting Solutions

Type
conference paper
Date Issued
2013-05-31
Author(s)
Hildebrand, Christian  
Herrmann, Andreas  
Häubl, Gerald  
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Theory & Practice in Marketing Conference on Marketing Impact
Start page
5
Event Title
3rd Theory & Practice in Marketing (TPM) Conference 2013
Event Location
London
Event Date
31.05.-01.06.2013
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/89253
Subject(s)

business studies

Division(s)

ICI - Institute for C...

IBT - Institute of Be...

Eprints ID
221816

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