Privacy Concerns and Online Behavior - Not so Paradoxical After All? : Viewing the Privacy Paradox through Different Theoretical Lenses
Series
Schriften der Assistierenden der Universität St. Gallen (HSG)
ISBN
978-3-7272-2287-0
Type
book section
Date Issued
2013
Author(s)
Editor(s)
Abstract
This contribution provides a new avenue to the privacy paradox - the divergence between attitudes and behavior when it comes to online privacy. Our approach rests on research in online trust and on the theory of public value as well as Tönnies' duality of "Gemeinschaft and Gesellschaft". We show with representative data from 2012 that the very providers of Internet and mobile services - web companies and telecommunication providers - enjoy very low levels of trust in terms of privacy protection. Even before the PRISM scandal Swiss people distrusted these organizations. By contrast, financial institutions, the public service, and government enjoy high levels of (data protection) trust. We find that the privacy paradox in Switzerland is a trust problem rather than a concern problem. Implications for theory and practice are derived.
Language
English
Keywords
Online Privacy
Tönnies
Trust
Public Value
Internet Companies
Privacy Concerns
Internet Research
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Book title
Multinationale Unternehmen und Institutionen im Wandel - Herausforderungen für Wirtschaft, Recht und Gesellschaft
Publisher
Stämpfli Verlag
Publisher place
Bern
Number
Bd. 8
Start page
81
End page
99
Pages
19
Subject(s)
Division(s)
Eprints ID
228096
File(s)![Thumbnail Image]()
open.access
Name
Lutz_Strathoff.pdf
Size
3.1 MB
Format
Adobe PDF
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