Resolving the Misalignment Between Consumer Privacy Concerns and Ubiquitous IS Design : The Case of Usage-based Insurance
ISBN
978-0-615-71843-9
Type
conference paper
Date Issued
2012-12-16
Author(s)
Editor(s)
Joey, F. George
Abstract
Ubiquitous IS enables novel services and business models, yet require a careful balancing of consumer privacy concerns (PC) - induced by the provision of particular sensors and information types - with functional performance in order to maximize acceptance. For the exemplary case of Usage-based Insurance (UBI), this paper presents a design science approach to the mitigation of PC under parallel consideration of functional system performance. Based on long-term location trajectories from 1'600 vehicles, we assess the predictive power of emulated system designs that substitute location information, presumably the most privacy sensitive type of information in current UBI designs. We find that there are substantial grounds to challenge prevalent design paradigms in UBI and infer general insights from this example for IS researchers and IT professionals, who, when seeking to improve system privacy, often focus on privacy-enhancing technologies instead of considering the socio-technical context of ubiquitous IS.
Language
English
Keywords
Ubiquitous computing
Privacy
Logistic regression
Information technology
Design science
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Proceedings of the International Conference on Information Systems, ICIS 2012
Publisher
Association for Information Systems
Publisher place
AIS Electronic Library
Start page
1
End page
17
Pages
17
Event Title
33rd International Conference on Information Systems (ICIS 2012)
Event Location
Orlando, FL
Event Date
16.-19.12.2012
Subject(s)
Division(s)
Eprints ID
222563
File(s)![Thumbnail Image]()
Name
Paefgen et al. ICIS 2012.pdf
Size
677.5 KB
Format
Adobe PDF
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