Co-Creating Value with Global Accounts
Type
presentation
Date Issued
2012-12-10
Author(s)
Abstract
- Two Perspectives on Global Account Management
- The Business Logic of Strategic Global Account Management
- Real Life Case Studies of Value Co-Creation
- Key Managerial Insights
- The Business Logic of Strategic Global Account Management
- Real Life Case Studies of Value Co-Creation
- Key Managerial Insights
Language
English
Keywords
Global Account Management
Value Co-Creation
Collaboration
HSG Classification
contribution to education
Refereed
No
Event Title
CEMS Course Managing Strategic Customers
Event Location
St.Gallen
Subject(s)
Division(s)
Eprints ID
218662