Digital Natives and Digital Immigrants : Differences in Online Trust Formation
Journal
Academy of Management Best Paper Proceedings
ISSN
0065-0668
Type
journal article
Date Issued
2012-11-18
Author(s)
Abstract
Online applications support and affect an extensive variety of today's social and business interactions. Trust has been identified as a key prerequisite for the acceptance and adoption of online services or applications. Research has come a long way in exploring antecedents and drivers of online trust. A range of authors have hypothesized that user characteristics, such as web experience and demographics, impact online trust formation. Based upon a survey among German internet users, we differentiate two user groups, Digital Natives and Digital Immigrants, and find significant differences in their trust formation. While Digital Natives look for a balance in perceived risk and benefit as well as convincing third party endorsements when choosing an online service, Digital Immigrants are more interested in large, well-established providers with a recognizable offline presence.
Language
English
Keywords
Online Trust
Initial Trust
e-Business
Privacy
Security
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Academy of Management
Publisher place
New York
Number
1
Start page
1
End page
6
Pages
6
Subject(s)
Division(s)
Eprints ID
227394
File(s)![Thumbnail Image]()
Name
16268.pdf
Size
136.29 KB
Format
Adobe PDF
Checksum (MD5)
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