Talking about a Better Place : How Shai Agassi is Creating a Mass Market for Electric Vehicles
Journal
Journal of Entrepreneurship
ISSN
0971-3557
ISSN-Digital
0973-0745
Type
journal article
Date Issued
2012-09
Author(s)
Abstract
According to creation theory, opportunities do not exist independently of entrepreneurs; instead they are created by the actions of entrepreneurs. However, little is known about the process of how opportunities are actually acted upon. We explore the role of communication in opportunity enactment by analysing an extreme case: Shai Agassi and the frequently cited business model innovation of his company Better Place, with which he wants to eliminate the car industry's dependence on oil. For the first time, we take a look at the practice of communication of the case and find patterns that play a vital role in creating a market. The findings of our case study research can help entrepreneurs to understand communication practices for changing an established industry. The findings also further advance our understanding of entrepreneurial practices within creation theory.
Language
English
Keywords
entrepreneurship
creation theory
communication
opportunities
case study
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Sage
Publisher place
Thousand Oaks, Calif.
Volume
21
Number
2
Start page
289
End page
313
Pages
25
Subject(s)
Eprints ID
216895