New Insights in the Moderating Effect of Switching Costs on the Satisfaction-Loyalty Link
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-62276-539-3
Type
conference paper
Date Issued
2012-08-17
Author(s)
Editor(s)
Arnold, Todd J.
Scheer, Lisa K.
Language
English
Keywords
switching costs
customers' behavior
customers' loyalty
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Summer Educators Conference 2012: Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets
Publisher
American Marketing Association
Publisher place
Chicago
Volume
Volume 23
Start page
492
Event Title
American Marketing Association Summer Educators' Conference 2012
Event Location
Chicago
Event Date
17.-19.08.2012
Subject(s)
Division(s)
Eprints ID
216615