Impulse purchasing in tourism - learnings from a study in a matured market
Journal
Anatolia: An International Journal of Tourism and Hospitality Research
ISSN
1303-2917
ISSN-Digital
2156-6909
Type
journal article
Date Issued
2012-08
Author(s)
Abstract
Existing literature suggests that information search and planning always precede travel activity. This constrasts with our understanding of purchasing behaviour in other contexts where a significant amount of non-planned, impulse purchasing occurs. We propose that impulse purchasing also occurs in tourism. Results from an empirical study show that impulse purchasing does occur in tourism and is specifically associated with shorter trips, a small number of travel companions, specific travel motivations, and familiarity with the destination.
Language
English
Keywords
impulse purchase
planned purchase
travel planning tourism services
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Anatolia
Publisher place
Ankara
Volume
23
Number
2
Start page
268
End page
286
Pages
19
Subject(s)
Division(s)
Eprints ID
216892