Supply chain differentiation : An empirical investigation of relevant decision criteria
ISBN
97894916210-00
Type
conference paper
Date Issued
2012-07-02
Author(s)
Abstract
Supply chain management (SCM) is evolving from a cost optimization topic to an increasingly strategic and effectiveness-driven issue. Companies have discovered - in SCM - an opportunity to sustain competiveness. Supply chain differentiation (SCD), the concurrent operation of several supply chains (SC), is a particularly strong trend in SCM. This paper investigates decisions to apply SCD through two case studies. The results indicate that existing analyses of product and demand characteristics are not sufficient for the design of differentiated SC strategies; consideration of customer interaction and requirements of distribution channels are proposed.
Language
English
Keywords
Supply chain management
supply chain differentiation
decision making
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Book title
Saving the World
Publisher
EUROMA
Publisher place
Brüssel
Start page
10
Event Title
4th World Conference on P&OM/19th International EurOMA Conference 2012
Event Location
Amsterdam, Netherlands
Event Date
01.-04.07.2012
Subject(s)
Eprints ID
218746