Analyzing Preferences of Multichannel Shoppers Based on Cognitive Style
Type
conference paper
Date Issued
2012-06-08
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Marketing Science Conference, Boston
Publisher
Informs
Start page
1
End page
3
Pages
3
Event Title
34th ISMS Marketing Science Conference 2012
Event Location
Boston
Event Date
07.-09.06.2012
Subject(s)
Division(s)
Eprints ID
239054