A Tale of Two Online Personae : Social Media and the Self Representation of Professionals
Type
conference paper
Date Issued
2012-06-06
Author(s)
Abstract
The predominance of Social Media over other communication tools has determined a change in the work practices of professionals from a wide variety of fields. As managers create their online personae (i.e. their different professional and personal digital selves) Social Network Websites can also be thought of as a space for identity construction and experimentation (Ellison et al., 2006; Ibarra, 1999). In the present paper, we focus on a sample of communication and PR professionals to explore how their Social Media usage and attitudes influence their impression management practices. Through the self-representation choices of managers online, we are capable to explore the concretization of their informal roles, and the consequences on identity negotiation processes, at individual and organizational level.
Language
English
Keywords
Digital Identities
Communication
PR
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Social Innovation for Competitiveness, Organisational Performance and Human Excellence
Publisher
Rotterdam School of Management
Publisher place
Rotterdam
Start page
39
Event Title
12th European Academy of Management Conference (EURAM) 2012
Event Location
Rotterdam
Event Date
06.-08.06.2012
Subject(s)
Division(s)
Eprints ID
212026