How Different Brand Creators Affect Dimensions of Brand Personality in New Product Development: An Empirical Study
Type
conference paper
Date Issued
2012-05-23
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Proceedings der European Marketing Academy Conference
Publisher
European Marketing Academy
Start page
328
End page
329
Pages
2
Event Title
41st European Marketing Academy (EMAC) Annual Conference
Event Location
Lisbon, Portugal
Event Date
23.-26.05.2012
Subject(s)
Division(s)
Eprints ID
221718