A Dynamic Model of Fan Behavior : When Team Expenditures and Brand Equity Signal Future Performance in Professional Sports Market
Type
conference paper
Date Issued
2012-05-22
Author(s)
Hattula, Stefan
;
Wetzel, Hauke
;
Hammerschmidt, Maik
;
;
Ebertin, Cornelia
;
Bauer, Hans H.
Editor(s)
Paulo, Rita
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Marketing to Citizens : Going beyond Customers and Consumers
Publisher
ISCTE Business School
Publisher place
Lisbon
Start page
7
Event Title
41st Annual Conference European Marketing Academy (EMAC)
Event Location
Lisbon, Portugal
Event Date
22.-25.05.2012
Subject(s)
Division(s)
Eprints ID
210245