Das Mitarbeiterverhalten prägt den Markenerfolg
Journal
HR Today
Type
newspaper article
Date Issued
2012-05-05
Author(s)
Funding(s)
Language
German
Keywords
Behavioral Branding
Marke
Markenwert
transformationale Führung
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
jobindex media ag
Publisher place
Zürich
Number
5
Start page
24
End page
26
Pages
3
Subject(s)
Eprints ID
211949