Linking Advertising, Materialism and Life Satisfaction
Journal
Social Indicator Research
ISSN
0303-8300
ISSN-Digital
1573-0921
Type
journal article
Date Issued
2012-05
Author(s)
;
Sirgy, J.
;
Gurel-Atay, E.
;
Webb, D.
;
Cicic, M.
;
Husic, M.
;
Ekici, A.
;
Hegazy, I.
;
Lee, D.
;
Johar, J.
Abstract
This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a probability sample (cluster sampling method involving income stratification). The results showed that the extent to which advertising is perceived to be materialistic contributes to materialism. Materialism, in turn, leads to the frequent use of various standards of comparison in making judgments about standard of living. As judgments about standard of living increase, standard of living is evaluated more negatively. In turn, negative self-evaluations contribute significantly to dissatisfaction with life.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Springer
Publisher place
Heidelberg
Volume
107
Number
1
Start page
79
End page
101
Pages
23
Subject(s)
Division(s)
Eprints ID
208992