Research Insights:Emerging Next, Best Practices in Strategic Key Account Management
Type
presentation
Date Issued
2012-01-27
Author(s)
Abstract
(1) Systematic, recurring value co-creation with strategic customers
(2) The strategic key account manager as customer general manager
(3) Strategic key account management as the firm's embedded engine for growth and customer centricity
(2) The strategic key account manager as customer general manager
(3) Strategic key account management as the firm's embedded engine for growth and customer centricity
Language
English
Keywords
Strategic Key Account Management
Customer Management
Value Creation
HSG Classification
contribution to practical use / society
Refereed
No
Event Title
Strategic Key Account Management Forum
Event Location
Berlin
Subject(s)
Division(s)
Eprints ID
209270