George S. Day : Closing the Marketing Capabilities Gap
ISBN
978-3-905819-19-9
Type
book section
Date Issued
2012
Author(s)
Editor(s)
Language
English
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Marketeers : Macher, Manager und Magnaten
Publisher
Thexis
Publisher place
St. Gallen
Start page
57
End page
66
Pages
10
Subject(s)
Division(s)
Eprints ID
220707