Taking the Complexity Out of Complex Product Customization Decisions
Type
conference paper
Date Issued
2012
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Advances in Consumer Research (ACR)
Event Location
Vancouver, Canada.
Event Date
2012
URL
Subject(s)
Division(s)
Eprints ID
256841