Learnings from "healthymagination" - How GE Provides Better Care to More People at Lower Cost

Healthcare is at a crossroads. There is enormous pressure on governments to reduce costs; hospitals and clinicians are looking to improve quality; and an increasing population is striving to get access to medical care. Current healthcare models are in many ways not fit to meet these challenges. The " healthymagination" strategy of GE is designed to meet the growing demands of the market. This initiative that emphasizes customer-driven innovation, stakeholder orientation and multiple communication channels significantly helps reduce costs, improve quality and increase patient access.