Strategic Account Management
Type
presentation
Date Issued
2011-11-24
Author(s)
Abstract
Five skill and practice development modules:
(1) High-Performance Strategic Account Teams
(2) Senior Management Engagement
(3) From Strategy to Practice - Building Customer Action Plans
(4) Leading Without Authority
(5) Strategic Account Management in Your Own Practice
(1) High-Performance Strategic Account Teams
(2) Senior Management Engagement
(3) From Strategy to Practice - Building Customer Action Plans
(4) Leading Without Authority
(5) Strategic Account Management in Your Own Practice
Language
English
Keywords
Strategic Account Management
Key Account Management
Sales Force Excellence
Training
HSG Classification
contribution to education
Refereed
No
Event Title
Executive Education Program RSM Erasmus University
Event Location
Rotterdam
Subject(s)
Division(s)
Eprints ID
207471