The crowdsourcing process : an intermediary mediated idea generation approach in the early phase of innovation
Journal
International Journal of Entrepreneurship and Innovation Management
ISSN
1368-275X
ISSN-Digital
1741-5098
Type
journal article
Date Issued
2011-11-02
Author(s)
Abstract
Intermediary mediated crowdsourcing (CS) has become a widely adopted open innovation approach for idea generation in various companies of different industries. Despite many success stories and a large body of literature in the fields of idea generation, online competition and open innovation, little is known about the intermediary mediated CS process in the early stage of the innovation process. An explorative, qualitative and quantitative multi-case study research design was applied to extract the longitudinal data that were analysed in this research. Based on 12 CS projects executed by nine Swiss companies from four industries on the Swiss intermediary CS platform atizo.com, five important phases of the intermediary mediated CS process were identified and described. Additionally, important tasks within each phase which ought to be considered by companies when engaging in an intermediary mediated CS project for idea generation were elaborated.
Language
English
Keywords
intermediaries
intermediary mediation
crowdsourcing
open innovation
idea generation
early innovation phases
online ideas
idea competitions
internet enabled innovation
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Inderscience
Publisher place
Geneva
Volume
14
Number
4
Start page
315
End page
332
Pages
18
Subject(s)
Division(s)
Eprints ID
206752