Revenue Streams of Cloud-based Platforms : Current State and Future Directions
ISBN
978-0-615-50707-1
Type
conference paper
Date Issued
2011-08-04
Author(s)
Abstract
Platform as a Service is at the peak of inflated expectations. The term denotes some of the latest developments in the Information and Communication Technology industry, which are significantly changing the way services are produced, consumed, and deployed. While companies are investing in the underlying technology of cloud-based platforms, the emphasis on business model innovation and re-thinking the revenue streams falls behind. This study shows that current revenue streams of cloud-based platforms are unpretentious and follow simple patterns. Most cloud-based platform providers focus only on direct revenue streams, which are typically based upon subscription fees. Multi-sided business models and innovative ways of revenue generation are rarely present, even though the manner in which cloud platforms are commercialized is the deciding factor for the economic outcome.
Language
English
Keywords
Business model
cloud computing
platform as a service
revenue streams
HSG Classification
contribution to practical use / society
Refereed
Yes
Book title
AMICIS 2011 Proceedings
Publisher
Association for Information Systems
Publisher place
Atlanta
Volume
Paper 302
Start page
10
Event Title
17th Americas Conference on Information Systems (AMCIS 2011)
Event Location
Detroit, Michigan
Event Date
04.-08.08.2011
Subject(s)
Eprints ID
109648