Co-Creating Value: Resolving Challenges & Building Key Capabilities
Type
presentation
Date Issued
2011-06-22
Author(s)
Abstract
- Acknowledging the "co" in value cocreation
- Defining value together with global accounts
- Creating value together with global accounts
- Enabling value creation by building essential capabilities
- Summary: Five key thoughts on value creation
- Defining value together with global accounts
- Creating value together with global accounts
- Enabling value creation by building essential capabilities
- Summary: Five key thoughts on value creation
Language
English
Keywords
Global Account Management
Value Co-Creation
Collaboration
HSG Classification
contribution to practical use / society
Refereed
No
Event Title
11th Global Account Management Executive Program
Event Location
Bad Horn
Subject(s)
Division(s)
Eprints ID
147445