Do Loose Lips Sink Ships? : On the Benefits of Early Market Signaling in New Product Development
Type
conference paper
Date Issued
2011-05-24
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
The Day After - Inspiration, Innovation, Implementation
Publisher
European Marketing Academy
Publisher place
New York
Start page
7
Event Title
40h European Marketing Academy (EMAC) Annual Conference
Event Location
Ljubljana, Slovenia
Event Date
24.-27.05.2011
Subject(s)
Eprints ID
72515