Managing Capital Market Reputation in Social Media : Trends and Practices
Type
conference paper
Date Issued
2011-05-18
Author(s)
Abstract (De)
Investor relations are a boundary-spanning corporate function aiming at ensuring the acceptance and cooperation of capital market participants through communication. With the emergence of social media, IR professionals are provided with new opportunities to manage the capital market reputation of their companies, but are also faced with new challenges and pitfalls. In this context, this paper presents a range of case studies identifying common trends, opportunities and challenges in managing capital market reputation management in a social media environment.
Language
German
Keywords
Social Media
Investor Relations
Capital Markets
Reputation Management
HSG Classification
contribution to scientific community
Refereed
Yes
Start page
33
Event Title
15th International Conference on Reputation, Brand, Identity & Competitiveness
Event Location
New Orleans
Event Date
18.–20.05.2011
Subject(s)
Division(s)
Eprints ID
151229