On the corporate social responsibility perceptions of equity analysts
Journal
Business Ethics: A European Review
ISSN
0962-8770
ISSN-Digital
1467-8608
Type
journal article
Date Issued
2011-04-01
Author(s)
Abstract
The importance of communicating corporate social responsibility (CSR) not only to socially responsible investors but also to the mainstream of the financial community is gaining importance in a more competitive capital market environment. This article looks at how equity analysts at the German stock exchange in Frankfurt - individuals who are not particularly involved in socially responsible investment (SRI) research - perceive economic, legal, ethical and philanthropic responsibility strategies. The evidence obtained in our interviews suggests that responsibility issues are increasingly becoming part of mainstream investment analysis. However, for them to play a larger part in the future, investor relations personnel must frame responsibility strategies in a way that is more consistent with the financial community's perspective. In particular, the impact of CSR measures on strategic development, competitive anticipation and creating trust with stakeholders are key in leveraging CSR in financial communications.
Language
English
Keywords
CSR
Investor Relations
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Blackwell
Publisher place
Oxford
Volume
20
Number
2
Start page
131
End page
147
Pages
17
Subject(s)
Division(s)
Eprints ID
208581