Emotional Anthropomorphism : What Kind of Face Sits Well on a Car's Frontal Appearance?
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
journal article
Date Issued
2011-03-25
Author(s)
Abstract
The present research is aimed at providing insights into the complex nature of product anthropomorphism with respect to gender and emotional expressions of employed faces and shows on the basis of a fMRI study that cars resemble female faces and are best liked when they simultaneously look aggressive and friendly.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Association for Consumer Research
Publisher place
Valdosta, GA
Volume
38
Start page
1
End page
3
Pages
3
Subject(s)
Division(s)
Eprints ID
82673