The Common Measure Bias in Sales Management Evaluation : Experimental Evidence and Remedies
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-61839-064-6
Type
conference paper
Date Issued
2011-02-20
Author(s)
Editor(s)
Srinivasan, R.
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Marketing Theory and Applications
Publisher
American Marketing Association
Publisher place
Chicago
Volume
Volume 22
Start page
279
End page
280
Event Title
AMA Winter Marketing Educators' Conference 2011
Event Location
Austin, Texas, USA
Event Date
18.-20.02.2011
Subject(s)
Division(s)
Eprints ID
69615