From grey to silver : Managing the demographic change successfully
ISBN
978-3-642-15593-2
Type
book
Date Issued
2011
Editor(s)
Abstract
Demographic change is one of the most crucial issues of our time. This book sheds light on the demographic implications companies face. Based on an integrated framework, the book investigates three important perspectives: An economic and social perspective helps organisations and managers better understand the basic parameters of demographic change and its influences on the labour market. A human resources and leadership perspective reveals how age management can help retain employees of different age groups as motivated and productive workforce members. An innovation and marketing perspective examines how companies can exploit the potentials that senior customers offer.
A combination of research-driven and practice-oriented chapters makes this book a profound and an interesting read. It primarily addresses executives from various organizational fields, including HR, marketing, and management. Professional trainers, scholars and students of economy and business will also gain valuable insights.
A combination of research-driven and practice-oriented chapters makes this book a profound and an interesting read. It primarily addresses executives from various organizational fields, including HR, marketing, and management. Professional trainers, scholars and students of economy and business will also gain valuable insights.
Language
English
Keywords
Demographic change
demographic developments
ageing workforce
labour market
HR and leadership
marketing and innovation
silver market
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Responsible Corporate Competitiveness (RoCC)
Refereed
No
Publisher
Springer
Publisher place
Berlin
Start page
227
Subject(s)
Eprints ID
68432