Communicating Supply Chain Transparency to Consumers : The Impact of Supply Chain Information Provision on Consumers' Preference and Willingness to Pay
Series
St.Galler Schriften zum Handelsmanagement
ISBN
978-3832299163
Type
book
Date Issued
2011
Author(s)
Editor(s)
Language
English
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Shaker
Publisher place
Aachen
Number
4
Start page
219
Subject(s)
Division(s)
Eprints ID
211621