Exploitation or exploration in service business development? : Insights from a dynamic capabilities perspective
Journal
Journal of Service Management
ISSN
1757-5818
ISSN-Digital
1757-5826
Type
journal article
Date Issued
2010-11-02
Author(s)
Abstract
The paper explores how dynamic capabilities of sensing, seizing, and reconfiguring shape the development of service business in different capital goods industries. Two different approaches to service business development are found. The first can be described as exploitation of service opportunities through temporal expansion of the service business along the primary customer activity chain. The second focuses on the exploration of service opportunities through spatial expansion and reconfiguration along the adjacent customer activity chain. In other words, it is about searching and discovering new service business opportunities by enhancing companies' autonomy to innovate new services.
Language
English
Keywords
Service levels
Corporate strategy
Business development
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Emerald
Publisher place
Bingley UK
Volume
21
Number
5
Start page
591
End page
624
Pages
34
Subject(s)
Division(s)
Eprints ID
69952
File(s)![Thumbnail Image]()
Name
Fischer et al 2010_Exploitation or exploration in service business development.pdf
Size
161.89 KB
Format
Adobe PDF
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