Radical innovation and performance : The mediating role of manufacturer-retailer relationship characteristics
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-61782-253-7
Type
conference paper
Date Issued
2010-08-13
Author(s)
Editor(s)
Iyer, Easwar
Coulter, Robin
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Enhancing Knowledge Development in Marketing
Publisher
American Marketing Association
Publisher place
New York
Volume
Volume 21
Start page
309
End page
310
Event Title
American Marketing Association Summer Educators' Conference 2010
Event Location
Boston
Event Date
13.-16.08.2010
Subject(s)
Eprints ID
61130