Managing the Dark Side of Trust : Rethinking the Impact of Trust in Relationship Marketing Research
Type
conference paper
Date Issued
2010-06-17
Author(s)
Project(s)
Language
English
Keywords
Trust
Relationship Marketing
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
INFORMS 2010 Proceedings
Publisher
INFORMS
Publisher place
Hanover, USA
Event Title
32nd INFORMS Marketing Science Conference 2010
Event Location
Köln
Event Date
16.-19.06.2010
URL
Subject(s)
Division(s)
Eprints ID
61034