Use of Swarm Intelligence to Involve Customers in Product Innovation
ISBN
978-3-642-14480-6
Type
conference paper
Date Issued
2010-04-15
Author(s)
Editor(s)
Research Team
IWI5
Abstract
For today’s customers there is a need for integrated products and service bundles, e.g. a trip with flights, accommodation, local activities, home care during absence etc. To define such bundles, the collective intelligence of customers can be used. Thus, more customer-oriented products (bundles) can be created and the quality of bundles can be increased through the participation of many customers. By letting the collective in the form of customers participate, a solution is being created, which is better than any solution defined by a single company or any individual of the collective. To achieve this, swarm intelligence, as it can be found with social insects, is being transferred into an innovative digital platform. This platform enables customers to work together as a swarm and provides the means for customers to collectively design bundles and learn from each other.
Language
English
HSG Classification
not classified
Refereed
No
Book title
On collective intelligence
Publisher
Springer
Publisher place
Berlin, Heidelberg
Start page
63
End page
74
Event Title
Symposium on Collective Intelligence - COLLIN 2010
Event Location
Hagen
Event Date
15.-16.04.2010
Subject(s)
Division(s)
Eprints ID
68041