Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-61738427-1
Type
conference paper
Date Issued
2010-02-19
Author(s)
Editor(s)
Brady, Michael K.
Hartline, Michael D.
Language
English
HSG Classification
not classified
Refereed
No
Book title
AMA Winter Educators Conference 2010 : Marketing Theory and Applications
Publisher
American Marketing Association
Publisher place
Chicago
Start page
342
End page
343
Pages
2
Event Title
AMA Winter Marketing Educators' Conference 2010
Event Location
New Orleans, Louisiana, USA
Event Date
19.-22.02.2010
Subject(s)
Eprints ID
67919