Corporate Social Responsibility in the Blogosphere
Journal
Journal of Business Ethics
ISSN
0167-4544
ISSN-Digital
1573-0697
Type
journal article
Date Issued
2010-02
Author(s)
Abstract
This paper uses social network analysis to examine the interaction between corporate blogs devoted to sustainability issues and the blogosphere, a clustered online network of collaborative actors. By analyzing the structural embeddedness of a prototypical blog in a virtual community, we show the potential of online platforms to document corporate social responsibility (CSR) activities and to engage with an increasingly socially and ecologically aware stakeholder base. The results of this study show that stakeholder involvement via sustainability blogs is a valuable new practice for CSR communications and stakeholder engagement. It also opens new horizons for communicating CSR issues to key constituencies online.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Springer
Publisher place
NL
Volume
91
Number
4
Start page
599
End page
614
Pages
16
Subject(s)
Division(s)
Eprints ID
61111
File(s)![Thumbnail Image]()
Name
10.1007s10551-009-0135-8.pdf
Size
345.41 KB
Format
Adobe PDF
Checksum (MD5)
ec543e7ad839212a804e98fb62545d25