Advertising food in Australia: Between antinomies and gastro-anomy
Journal
Consumption, Markets & Culture
Type
journal article
Date Issued
2010-01-06
Author(s)
Abstract
Over the past half century, consumers in Australia have increasingly been confronted with a plethora of health food products. This paper focuses on health food that encourages consumption through the promise of health benefits. In this context, media representation of such food serves as a lens to explore the spread of consumer culture in Australia. Using a historical perspective, this paper asserts that in promoting such foods, food "experts" form an advisory nexus in an increasing context of "gastro?anomy" that Fischler (1980) speaks of. Fifty years of advertising, editorial content and articles are examined from the Australian Women's Weekly. Warde's (1997) antinomies of tastes are used as a starting point to show how the anxiety and risks associated with food consumption are built up and allayed.
Language
English
Keywords
Australia
health food
consumer culture
advertising
HSG Classification
contribution to scientific community
HSG Profile Area
SHSS - Kulturen, Institutionen, Maerkte (KIM)
Refereed
Yes
Publisher
Taylor & Francis online
Volume
13
Number
1
Start page
31
End page
41
Pages
11
Subject(s)
Eprints ID
243453
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