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Details

Emotionen aus Sicht der Kommunikation

ISBN
978-3-7910-2945-0
Type
book section
Date Issued
2010
Author(s)
Scharfenberger, Philipp  
;
Tomczak, Torsten  
;
Henkel, Sven  
Editor(s)
Rüeger, Brian
Hannich, Frank
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
Publisher
Schäffer-Poeschel
Publisher place
Stuttgart
Start page
3
End page
15
Pages
13
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/97686
Subject(s)

business studies

Division(s)

ICI - Institute for C...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
244736
Support
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