Users’ Game Design Element Preferences in Health Behavior Change Support Systems for Physical Activity: A Best-Worst-Scaling Approach
Type
conference paper
Date Issued
2019-12-14
Author(s)
Schmidt-Kraeplin, Manuel
;
Thiebes, Scott
;
Schöbel, Sofia
;
Sunyaev, Ali
Research Team
IWI6
Abstract
Over the last decades, physical inactivity has become one of the leading health risk factors in modern societies. To incentivize people to be more physically active, gamified health behavior change support systems (HBCSSs) are a promising approach. These systems often make use of gamification to keep their users engaged over a sustained period of time. However, despite its popularity, gamification often fails due to insufficient designs, which neglect users’ needs. Building on extant research that investigated users’ preferences in other gamification contexts, we conduct a survey among 447 potential users of HBCSSs for physical activity, using a best-worst-scaling approach. Our results indicate that users generally prefer the game design elements progress, goals, points, and levels, which is partially different from past research on preferred game design elements in other contexts. Thus, our research contributes to the understanding of contextual differences in users’ gamification preferences.
Language
English
Keywords
Gamification
Game Design Elements
User Preferences
Health Behavior Change
Health Behavior Change Support Systems
Best-Worst Scaling
Online Survey
HSG Classification
contribution to scientific community
Event Title
International Conference on Information Systems (ICIS)
Event Location
Munich, Germany
Event Date
14.12.2019
Eprints ID
257959
File(s)![Thumbnail Image]()
open.access
Name
JML_760.pdf
Size
788.42 KB
Format
Adobe PDF
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