What We Know and What We Do Not Know About Digital Technologies in the Sports Industry

Recent advances in Digital Technologies (DTs) have transformed various aspects of how the sports industry operates and competes. Common applications of DTs on- and off-site the field of play include, for example, analytics solutions to improve players’ performance, pricing predictions for ticket sales, or digital platforms to interact with fans. DTs further facilitate shared digital capabilities, thereby allowing for the integration of new stakeholders and thus giving rise to new digital ecosystems in the sports industry. However, Information Systems’ (IS) research on DTs in the sports industry is still nascent. Hence, the role of DTs for the sports industry is not entirely understood. Therefore, we analyze how DTs shape the sports industry based on a concept-driven literature review. The analysis of 16 publications yields four groups of benefits that can be achieved by the usage of DTs for the stakeholders embedded in the digital ecosystem of the sports industry.