Retail Education on Fire: How Teaching Formats Influence Students' Transformative Learning
Type
conference poster
Date Issued
2019-08-09
Author(s)
Abstract
Today’s complex and fast-paced retail landscape and the hardly application-oriented education challenge retail students to find a decent job and succeed in the tasks accompanied with it. Educational institutions struggle to make their courses more relevant for these real-life challenges. Experts argue that many students master technical skills but fall short of social skills, cannot think outside the box, and do not have eager to engage in lifelong learning. In light of the heated debate on how to bridge the gap between the experiences that students make in the classroom and real-life work experiences, we examine how innovative teaching formats may contribute to an application-oriented education in retailing. Specifically, we identify students’ level of transformative learning, their ability to critically reflect on their perceptions and to adapt their behavior accordingly, as a success factor of application-oriented education.
Language
English
HSG Classification
contribution to scientific community
Event Title
AMA Summer Academic Conference 2019
Event Location
Chicago
Event Date
9. August 2019
Subject(s)
Contact Email Address
kristina.kleinlercher@unisg.ch
Eprints ID
258298
File(s)![Thumbnail Image]()
Name
AMA2019_Retail Education on Fire.pdf
Size
116.91 KB
Format
Adobe PDF
Checksum (MD5)
ca48e02ca2861763739431eb4f1f7e4b