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The Moderating Effect of Cultural Differences on Consumers' Willingness to Share Personal Information

Type
conference paper
Date Issued
2019-07-06
Author(s)
Schumacher, Christopher  
;
Eggers, Felix
;
Verhoef, Peter, C.
;
Maas, Peter  
Language
English
HSG Classification
contribution to scientific community
Event Title
AMA CBSIG 2019 Conference
Event Location
Bern, Switzerland
Event Date
July 5-7, 2019
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/98440
Subject(s)

information managemen...

cultural studies

business studies

Division(s)

IVW - Institute of In...

Eprints ID
257159
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